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Research

Research topics

The MCM Food Panel consists of people in Winnipeg and in rural Manitoba who participate in a longitudinal (continuous) study that looks into attitudes, perceptions and various behaviors involving food purchases and consumption.  Our research team gathers information from this community panel, via online and mail surveys. The data is used to build reports that deliver information to stakeholders in government and food-related industries.

The following are topics that the MCM Food Panel previously featured in our surveys. We can forward some of the older findings directly to you, however, we have collected an immense amount of quality data and prefer to narrow your topic search over a quick discovery session. Please contact us at mcmfoodpanel@umanitoba.ca


TOPICS


  • Important factors for maintaining or improving own overall health
  • Perception of overall health
  • Perception of healthiness of diet
  • Household shopping behaviours
  • Household cooking behaviours
  • Household monthly cost of food
  • Convenience of stores
  • Shopping for routine, basic staple foods
  • Shopping for large volume/case lots
  • Following common recommendations
  • Consumption of fruits, vegetables, whole grains
  • Consumption of flax, buckwheat, hemp
  • Consumption of meals per week
  • Meals prepared at home and/or outside of the home
  • Meals from take-out/delivery, restaurant/cafeteria, fast food outlet
  • Consumption of snacks per day
  • Select snack categories
  • Consumption of beverages per week
  • Agreement/disagreement statements: food labels, nutritional claims, processed foods, restaurants, nutritional value, cost
  • Marital status
  • Current type of job
  • Number of people in household
  • Access to a kitchen
  • Gender
  • Age group

  • Usefulness of sources for nutritional information
  • Influences on food choices
  • Influences on food preferences
  • Influences on food purchases
  • Food intake behaviours: decrease due to health

Food Safety 

  • General Concerns Concern over food safety issues
  • Concern over safety of food sold and/or prepared.
  • Preservation methods used at home
  • Food Safety Information Access to food safety information
  • Reliability of sources for food safety information
  • Most used sources for food safety information
  • Food Allergies and Intolerances Concern over ability to identify ingredients
  • Contamination Food intake behaviours: decrease due to radiation
  • Food intake behaviours: increase due to radiation
  • Food intake behaviours: decrease due to E.coli
  • Food intake behaviours: increase due to E.coli
  • Knowledge of DNA-traceable meat
  • Usefulness of DNA-traceable meat
  • DNA-traceable meat as a purchasing factor
  • Utilizing DNA-traceable meat technology
  • Areas of interest for DNA-traceable meat
  • Concern over plastic food storage containers
  • Other food safety concerns (open ended)

Local Food Household Shopper

  • To consider a food local: agreement/disagreement statements
  • To consider a food local: longest distance
  • Household consumption: grow or harvest own products
  • Household consumption: producing own dairy
  • Household consumption: harvesting own eggs
  • Household consumption: raising own animals
  • Household consumption: producing own meat product
  • Household consumption: growing own produce
  • Place of origin for food purchased: produce, pulses
  • Place of origin for food purchased: meat
  • Place of origin for food purchased: dairy, eggs, beverage alternatives
  • Place of origin for food purchased: processed foods; Promoting local food
  • Place of purchase: dairy, eggs, meat, produce, pulses grown in MB
  • Place of purchase: rate availability
  • Place of purchase: rate quality
  • Buying habits of fresh tomatoes
  • Local food and safe food handling
  • Perceptions of local food
  • Purchase decisions for local food: agreement/disagreement statements
  • General agreement/disagreement statements for local food

Organic Food Personal Definition of Organic

  • Purchase of organic food: past 3 months
  • Place of purchase: organic food
  • Monthly cost of organic food
  • Perceptions of organic food: cost
  • Perceptions of organic food: worth of extra cost
  • Conversion of farmland from conventional to organic farming
  • Purchase of organic food: last 5 shopping trips
  • Purchase of organic food: important purchasing factors
  • Comments regarding local and organic food

Probiotics

  • Knowledge of health benefits of probiotics
  • Weekly cost of probiotics
  • Weekly food intake of different types of probiotic products
  • Perceptions of health benefits from probiotics
  • Change in consumption of probiotics because of health concerns
  • Discouraging purchasing factors for probiotics

Plant Sterols

  • Knowledge of health benefits of plant sterols
  • Weekly cost of plant sterols
  • Weekly food intake of different types of plant sterol products
  • Perceptions of health benefits from plant sterols
  • Change in consumption of plant sterols because of health concerns
  • Discouraging purchasing factors for plant sterols

Omega-3 Fatty Acids

  • Knowledge of health benefits of omega-3
  • Weekly cost of omega-3
  • Weekly food intake of different types of omega-3 products
  • Perceptions of health benefits from omega-3
  • Change in consumption of omega-3 because of health concerns
  • Discouraging purchasing factors for omega-3
  • Intake of fat containing foods

General

  • Place of purchase for functional foods convenient for the consumer
  • Place where consumer would like to see these products sold
  • Household consumption: functional foods by members under 18 years old
  • Household consumption: frequency by members under 18 years old
  • Canadian status
  • Cultural background influences on food choices
  • Comments regarding probiotics, plant sterols, omega-3 fatty acids

Access to Food

  • Community access to fresh foods
  • Problems with access to food
  • Increase in community access to healthy foods

Cooking

  • Homemade meal skills with raw ingredients
  • Food preparation behaviours
  • Discouraging factors for not cooking
  • Most used sources for meal ideas
  • Importance of meal preparation and cooking
  • Importance of cooking and nutrition skills classes

Sodium

  • Knowledge of own daily sodium intake
  • Importance of sodium intake
  • Knowledge of Health Canada’s sodium intake recommendations
  • Adding salt to food
  • Sodium content on food labels
  • Comprehension of sodium content on food labels
  • Impact of sodium on food choices
  • Weekly food intake of pre-packaged or ready-to-go food products
  • Impact of high sodium food intake on health
  • Decrease in sodium intake because of health concerns
  • Advised to decrease sodium intake
  • Sources recommending decrease in sodium intake
  • Discouraging factors for purchasing products high in sodium
  • Importance of labeled sodium information on food and beverage choices
  • Perceptions of sodium in foods, impact on health, and government guidelines
  • Responsibility for reduction of sodium in consumer diets
  • Display of sodium content at various establishments
  • Comments regarding access to food, cooking, and sodium

  • Important factors for maintaining or improving own overall health
  • Perception of overall health
  • Perception of healthiness of diet
  • Household cooking behaviours
  • Household shopping behaviours
  • Household monthly cost of food
  • Convenience of stores
  • Shopping for staple foods and for large volume
  • Consumption of meals per week
  • Meals prepared at home and/or outside of the home
  • Consumption of snacks per day
  • Select snack categories
  • Consumption of beverages per week
  • Following common recommendations
  • Consumption of fruits, vegetables, whole grains
  • Agreement/disagreement statements: food labels, nutritional claims, processed foods, restaurants, nutritional value, cost
  • Consumption change due to radiation concerns
  • Consumption change due to E. coli concerns
  • Marital status
  • Current type of job
  • Number of people in household
  • Access to a kitchen
  • Gender
  • Age group
  • Comments regarding Survey 12-0

Demographics

  • Year of birth
  • Type of residence
  • Highest level of education completed
  • Current employment status
  • Current marital status.

Health Measures

  • Perception of own health, compared to others of the same age
  • Satisfaction with life, in general
  • Perception of healthiness of own diet, compared to others same age.

Eating Patterns

  • Meals per day
  • Meals consumed outside of home per week
  • Breakfasts per week
  • Servings of snacks per day
  • Select snack categories per day
  • Water intake per day
  • Commercial meal replacement intake
  • Vitamin, mineral, nutritional supplement intake

Food Group Consumption

  • Servings of vegetables and fruit per day
  • Servings of milk and alternatives per day
  • Servings of meat and alternatives per day
  • Servings of dark green vegetables per day
  • Servings of white grains per day
  • Servings of whole grains per day

Food Purchasing and Consumer Satisfaction

  • Place of purchase for most groceries
  • Factors influencing food purchasing decisions

Nutrition and Health Perception

  • Factors of importance in participant’s life

Access to Food

  • Household shopper
  • To consider a food local: agreement/disagreement statements
  • To consider a food local: longest distance
  • To consider a food local: processed (not grown) in MB
  • High quality food products: local vs. non-local brands
  • Challenges in buying local food
  • Restrictions in number of local food
  • Reading labels to find local food
  • Seeking locally grown and/or processed food
  • Place of origin for food purchased: dairy, eggs, beverage alternatives
  • Place of origin for food purchased: processed foods
  • Identifying local food shelf signage
  • Place of purchase: dairy, eggs, meat, produce, pulses grown in MB
  • Percentage of weekly food purchases by store
  • Promoting local food
  • Lack of sufficient local food by product category
  • Purchase decisions for local food: agreement/disagreement statements
  • Perceptions of local food
  • Relationship with farming, agriculture and gardening
  • Eating out
  • Availability of local foods at restaurants
  • Seeking local food at restaurants
  • Importance of local food availability at restaurants

Farmers’ Markets

  • Average number of visits to farmers’ markets
  • Number of different farmers’ markets visited in one year
  • Household monthly cost of food from farmers’ markets
  • Purchasing factors for shopping at farmers’ markets.
  • Comments regarding Access to Food and Farmers’ Markets

Meat and Alternatives

Food Choices

  • Purchasing preferences for meat and alternatives
  • Place of origin for food purchased: meat and alternatives
  • Place of purchase: beef, chicken, turkey, pork, eggs, dairy, pulses
  • Purchasing factors: beef
  • Grass Fed Beef
  • Knowledge of health properties in beef
  • Willingness to spend more money on grass fed beef
  • Amount consumer would pay for grass fed ground beef
  • Amount consumer would pay for grass fed ribeye steak
  • Purchasing factors for grass fed beef

Food Safety

General Food Safety

  • Places where food safety issues are likely to occur
  • Perceptions of food safety risk
  • Perception of government’s role in meat inspection
  • Change in consumption of beef due to E.coli concerns
  • Effect on consumer by recalled beef products

E.coli

  • Importance of components of a traceability system for consumers
  • Consumer willingness to pay more for a farm traceable product.
  • Farm Traceability
  • Primary household shopper
  • Factors of purchasing a food product

General

  • Consumer’s farm experience (lived/visited farm)
  • Comments regarding Meat, Alternatives, and Food Safety

Breakfast

  • Weekly breakfast consumption
  • Time of day consumer eats breakfast
  • Time elapsed after breakfast before consumption of a snack
  • Consumer breakfast choices/behaviors
  • Factors affecting choice to eat breakfast
  • Consumer reasons not to eat breakfast
  • Consumer behavior when time is limited
  • Time allocated to prepare and eat breakfast when staying at home
  • Time allocated to prepare and eat breakfast when going to school, work, or appointments
  • Restaurants most likely to visit when away from home
  • Typical amount of money spent on breakfast outside the home
  • Typical items chosen by consumer for breakfast
  • Factors when preparing or selecting breakfast
  • Breakfast foods consumed by the consumer most often at home
  • Breakfast foods consumed by the consumer most often away from home
  • Purchasing factors for buying ready-to-eat boxed cereal
  • Choice of protein most often consumed for breakfast
  • Consumer behavior when consuming breakfast
  • Comments on consumer’s choice to create or purchase a breakfast food
  • School Breakfast Programs
  • Consumer perception on breakfast being available at school for students
  • Consumer perception on breakfast programs being supported in Canada
  • Consumer perception on who should provide support for school breakfast programs

Food and Health

  • Consumer perception on importance of food and chronic diseases
  • Ease of finding best foods to deal with chronic health conditions
  • Importance of offering options or additions to food products
  • Comments regarding Breakfast, Food and Health

Baseline III

  • Important factors for maintaining or improving overall health
  • Perception of overall health
  • Perception of healthiness of diet
  • Household cooking behaviours
  • Household shopping behaviours
  • Household monthly cost of food
  • Convenience of stores
  • Shopping for staple foods and for large volume
  • Consumption of meals per week
  • Meals prepared at home and/or outside the home
  • Consumption of snacks per day
  • Select snack categories
  • Consumption of beverages per week
  • Following common recommendations
  • Consumption of fruits, vegetables, whole grains
  • Agreement/disagreement statements: food labels, nutritional claims, processed foods, restaurants, nutritional
  • value, cost
  • Marital status
  • Current type of job
  • Number of people in household
  • Access to a kitchen
  • Gender
  • Age group

Snack Bars & Smoothies

  • Fruit consumption preferences
  • Purchasing products with added health benefits
  • Consumption of different types of smoothies
  • Frequency of adding supplements to smoothies
  • Added benefits of adding supplements to smoothies
  • Consumption of smoothies per week
  • Consumption of snack bars per week
  • Factors when purchasing a smoothie
  • Factors when purchasing a snack bar
  • Avoiding smoothie ingredients
  • Avoiding snack bar ingredients
  • Reasons for consuming smoothies
  • Reasons for consuming snack bars
  • Comments regarding Baseline III, snack bars, and smoothies

Food Safety

  • Consumer buying behaviours
  • Possible places of food safety concerns
  • Items that consumers have stopped buying due to food safety concerns
  • Food safety scenarios and impact on buying decisions
  • Likeliness of food safety risks during processing
  • Frequency of purchasing local food when no safe food handling procedures are being used
  • Perception of food risks related to purchasing behaviours and canning
  • Frequency and types of sources used to obtain food safety information
  • Degree of consumer concern about food quality/packaging/processing
  • Importance of government role in different stages of food processing
  • Consumer perception on who should be required to take food handling courses
  • Consumer purchasing direct-from-a-farmer meat products for personal use
  • Meat products direct-from-a-farmer that consumer would like to be available in a restaurant
  • Likeliness that consumer would purchase chicken from a farmer that has not been inspected
  • Likeliness that consumer would purchase other meats from a farmer that were not inspected

Food in the News

  • Stories in the news regarding safety of food being sold in Manitoba in the past 6 months
  • Consumer perception about the change in the number of news stories regarding the safety of food being sold in Manitoba
  • Level of impact of news stories on consumer food purchases
  • Perception of level of government regulation required when it comes to food
  • Comments regarding survey 14-02

  • Consumption of dishes made with pulses or pulse flour at home or in a restaurant
  • Frequency of household members consuming pulses or pulse flour at home
  • Types of dishes purchased or made with pulses or pulse flour at home
  • Number of cups of prepared foods that include pulses or pulse flour consumed per week
  • Types of pulses purchased to prepare at home
  • Reaction to noticing a favorite product includes pulses or pulse flour
  • Preference of pulses compared with other protein rich foods
  • Frequency of obtaining information from sources for proper storage/cooking of pulses
  • Agreement/disagreement statements: agricultural practices, eating healthy, weight control, culturally specific foods, healthy lifestyle, different types of foods, healthy snacks, newest/latest foods, looking at labels, purchase homegrown foods
  • Reasons for not eating pulses
  • Reasons for not eating pulses more often
  • Reasons for eating pulses
  • Agreement/disagreement statements: digestive problems with pulses, choosing vegan/vegetarian meals more often, lack of knowledge how to cook pulses, no thought of including pulses in meal prep, enjoy the taste of pulses, family enjoys eating pulses, affordable source of protein, convenient to prepare pulses, nutritional value of pulses, cultural/traditional part of diet
  • Knowledge of information more/less likely to make you eat pulses: high vitamin/mineral content, reduce heart disease, high fibre, low in fats and cholesterol, weight control, reduce risk of diabetes, appetite control, sustainable agriculture, locally available, low glycemic index, reduce greenhouse gases, gluten free
  • Kinds of products to purchase if pulses or pulse flour is included in item
  • Length of time lived in Canada
  • Number of people in household
  • Background of ancestors

Sodium

  • Knowledge of own daily sodium intake
  • Advised to decrease sodium intake
  • Sources recommending decrease in sodium intake
  • Decrease in sodium intake because of health concerns
  • Impact of high sodium food intake on health
  • Comprehension of sodium content on food labels
  • Display of sodium content at various establishments
  • Importance of sodium intake
  • Perceptions of sodium in foods, impact on health, and government guidelines
  • Responsibility for reduction of sodium in consumer diets
  • Discouraging factors for purchasing products high in sodium

Baseline 4

  • Important factors for maintaining or improving overall health
  • Perception of overall health
  • Perception of healthiness of diet
  • Household cooking behaviours
  • Household shopping behaviours
  • Household monthly cost of food
  • Convenience of stores
  • Shopping for staple foods and for large volume
  • Consumption of meals per week
  • Meals prepared at home and/or outside the home;
  • Consumption of snacks per day
  • Select snack categories
  • Following common recommendations for eating a healthy diet
  • Consumption of beverages per week
  • Agreement/disagreement statements: food labels, nutritional claims, processed foods, restaurants, nutritional value, cost
  • Marital status
  • Current type of job
  • Annual household income
  • Number of people in household
  • Year of birth
  • Access to a kitchen

Grains

  • Consumer perception of whole grain ingredients listed on food labels
  • Consumer perception of a good source of whole grains
  • Accessibility of whole grains to consumers
  • List the importance knowing if grain containing foods have been fortified
  • Consumer response to not choosing to eat whole grain foods
  • Consumer response to not eating whole grain foods more often
  • Consumer response to choosing to eat whole grain foods
  • Frequency whole foods or flours are eaten weekly
  • Consumer action to reading food packaging for whole grain products
  • Perception to trustworthy information found on whole grain product packaging
  • Factors which influence purchase of whole grain food products

Gluten

  • Consumer intolerance or sensitivity to gluten
  • Weekly average consumption of sliced bread
  • Why consumers choose to purchase gluten-free products
  • Level of agreement towards various statements describing the choice of purchasing gluten-free products

Demographics

  • Perception of health
  • Diagnosis of chronic diseases

  • Percentage of Household Shopper
  • Reading food labels
  • Understanding food labels
  • Reading food labels at stores or restaurants
  • Noticing food labels at first sight
  • Agreement about food label information
  • Informative sections of food labels
  • Use of food labels
  • Seeking expertise about food labels
  • Importance of nutrition facts
  • Changing decision after reading food label
  • Use of nutrition facts
  • Importance of nutrition information in restaurants
  • Awareness of ingredients percentage
  • Reading ingredient list
  • Importance of health claims
  • Importance of nutrient content claims
  • Comparing fat content in the nutrition facts table to make healthier choices
  • Understanding calcium content in the nutrition facts table
  • Comparing sugar content
  • New addition on the nutrition facts label
  • Importance of sugar content on the nutrition facts label
  • Importance of calories per serving size
  • Understanding of serving and package sizes
  • Identifying healthy symbols
  • Use of healthy symbols to buy a product

  • Percentage of Household Shopper
  • Food Shopping accompany
  • Considering food to be local
  • Considering food to be local – longest distance
  • Considering food to be local – processed (not grown) in Manitoba
  • Challenges in buying local food
  • Restrictions in purchasing local food
  • Reading food label to identify local or foreign
  • Reading food label to identify local food
  • Seeking locally grown/processed food
  • Lack of sufficient local food by product categories
  • Purchasing habits for processed food
  • Level of agreement for purchasing local foods
  • Association with farming, gardening and agriculture
  • Experience/Preference for local food
  • Reason to buy local food products
  • Comments or Suggestions

  • Percentage of household shopper
  • Change in consumption of genetically modified food products over past 3 months
  • Reaction to ‘genetically modified ingredients’ present on ingredient list
  • Reaction to ‘genetically modified ingredients’ present on front of a food package
  • Perception to genetically modified ingredients when presented positively
  • Perception to genetically modified ingredients when presented critically or negatively
  • Purchasing habits of items listed as  genetically modified
  • Consumer trust for credible and reliable sources of information about genetically modified food products
  • Action of selecting a food with a genetically modified property
  • Understanding of genetically modified food products
  • Knowledge of genetically modified crops approved for sale in Canada
  • Belief of genetically modified foods being harmful
  • Understanding of food labels
  • Frequency food labels are read
  • Government’s role in labelling genetically modified food products
  • Action to paying premium price for select farming practice labels
  • Level of trust using several scientific methods to provide better food
  • Perception of trust towards biotechnology companies
  • Relation of biotechnology companies and genetically modified foods
  • Qualitative response to understanding of genetically modified ingredients or foods
  • Consumer’s farm and gardening experience
  • Consumer’s employment type (Statistics Canada Categories)
  • Age
  • Comments

Animal Welfare:

  • Purchase decision of a carton of eggs based on several hen housing methods used by egg producers
  • Purchase decision of a carton of eggs based on price versus methods used to house laying hens
  • Qualitative response to decision of egg carton type purchased based on farming practices and price factors
  • Purchase decision of steak based on ranching methods used to raise cattle for beef
  • Purchase decision of steak based on price versus methods used to ranch cattle for beef production
  • Qualitative response to decision of steak type based on ranching practices and price factors
  • Purchase decision of  milk based on several milking systems practiced by farmers
  • Qualitative response to the purchase of milk based on milking method used
  • Purchase decision of pork tenderloin based on several ranching methods used
  • Qualitative response to the purchase of pork based on ranching practices

Hormones / Antibiotic / Preservatives

  • Trust in controlled practice of milk inspection in Canada and Manitoba
  • Concern with field crops being sprayed with pesticides and herbicides
  • Importance of sustainable farming practiced in Manitoba
  • Action of purchasing commodity groups which consumer’s believe sustainable farming practices are followed

Consumer Perception / Behaviour / Understanding

  • Concern when choosing food items with food additives and various farming practices
  • Perception of who is responsible for ensuring safe and healthy foods are available to consumers
  • Perception of who is trust worthy in delivering information about farming practices, safety, nutrition.
  • Level of agreement on several agricultural and farming practices statements.
  • Concern with several challenges facing farmers
  • Perception of small and large farming practices
  • Opinion of  improving consumer understanding of new food production technologies
  • Consumer’s farming and gardening experience
  • Comments

Snack Bars

  • Where do consumers purchase snack bars
  • Which snack bar ingredients are avoided by consumers
  • Top snack item categories chosen by consumers
  • Frequency of snack consumption
  • Important attributes consumers look for when purchasing snack bars
  • Personal purpose of consuming snack bars
  • Understanding of why food labels are used by consumers
  • Consumer opinion of snack bar sizes
  • Consumer opinion on snack bar prices
  • Consumer action in selecting snack bars for various activities
  • Factors important in snack bar packaging in a purchase decision

Dairy Yogurt

  • Various yogurt packaging that influences consumers in a purchase decision
  • Factors affecting taste and nutrient quality in a purchase decision
  • Importance of various  labels used on yogurt products to describe their attributes
  • Preference in yogurt brand based on lifestyle

Beetroot Condiment

  • Frequency red beets are eaten in the course of one month
  • Factors influencing the purchase of beetroot ketchup condiment
  • Price point a consumer will spend on 12oz bottle of beetroot ketchup
  • Agreement to buying beetroot ketchup based on various statements
  • Willingness to purchase beetroot ketchup containing added flavours (i.e. sriracha chili beet ketchup)

Baseline 5:

  • Important factors for maintaining or improving own overall health
  • Perception of overall health
  • Perception of healthiness of diet
  • Household cooking behaviours
  • Household shopping behaviours
  • Household monthly cost of food
  • Shopping for staple foods and for large volume
  • Consumption of meals per week
  • Meals prepared at home and/or outside of the home
  • Consumption of snacks per day
  • Convenience of stores
  • Access to a kitchen
  • Gender
  • Birth year
  • Select snack categories
  • Consumption of beverages per week
  • Following common recommendations
  • Consumption of fruits, vegetables, whole grains
  • Agreement/disagreement statements: food labels, nutritional claims, processed foods, restaurants, nutritional value, cost
  • Number of people in household
  • Current type of job
  • Marital status
  • Main ancestry background

Traceability, Food Safety and Trust

  • Willingness to pay more for farm traceable products
  • Level of importance various components of a traceability system
  • Level of concern of potential food safety issues
  • Perception of likely location a food safety risk would occur
  • Appearance of a worker delivering trustworthy media messages about food production
  • Comments regarding Survey

Functional Foods: Probiotics, Omega-3’s, Plant Sterols and Sweeteners

Probiotics

  • Range of knowledge of health benefits of probiotics
  • Assessment of overall health
  • Amount spent on probiotics weekly
  • Expected health benefits from foods, drinks, supplements containing probiotics
  • Frequency of eating products containing probiotics
  • Consumption of probiotics the past 3 months
  • Reason for change in probiotic consumption the past 3 months
  • Factors discouraging purchase of probiotic products
  • Omega-3 Fatty Acids
  • Range of knowledge of health benefits of Omega-3 fatty acids
  • Amount spent on omega-3’s weekly
  • Expected health benefits from foods, drinks, supplements containing omega-3’s
  • Record a change in consumption of probiotics the past 3 months
  • Likelihood of purchasing foods containing fats
  • Reason for change in omega-3 consumption the past 3 months
  • Factors discouraging purchase of omega-3’s in products
  • Frequency of consumption of foods containing omega-3 fatty acids

Plant Sterols

  • Range of knowledge of health benefits of plant sterols
  • Amount spent on plant sterol products weekly
  • Frequency of consuming products containing plant sterols
  • Expected health benefits from foods, drinks, supplements containing plant sterols
  • Record a change in consumption of plant sterols the past 3 months
  • Reason for increased consumption of plant sterols the past 3 months
  • Factors discouraging purchase of plant sterols in products

Sweeteners

  • List of sweeteners added to beverages in the past week
  • List sweeteners used when baking
  • Factors considered important when choosing low calorie sweeteners
  • Level of agreement/disagreement to various statements (preference, diabetes management, weight management, natural sweeteners, low-calorie sweeteners, changes to appetite)

What does a survey report look like?

MCM’s team analyses panel responses to each survey question and develops data reports. We research and investigate behavioural patterns, opinions and concise shopping motives within the borders of Manitoba communities. We survey the same panelists over time, allowing for trend analysis using our extensive database in many instances.  Statistical analysis can provide power analysis, means tests, tests of association and additional tests as required. Review our sample one-page report here.

Survey Quick Links

Survey 11-01: Baseline

Survey 11-02: Food Choices Health Maintenance and Food Safety Health Maintenance

Survey 11-03: Food Choices Local Food and Organic Food

Survey 11-04: Functional Foods Probiotics, Plant Sterols, and Omega-3 Fatty Acids

Survey 12-01: Access to Food Community Access to Fresh Foods

Survey 12-02: Baseline 2

Survey 12-03S: Nutrition and Health

Survey 12-04: Access to Food & Farmers’ Markets

Survey 12-05: Meat, Alternatives, and Food Safety

Survey 13-01: Breakfast, Food and Health

Survey 14-01: Baseline 3, Snack Bars & Smoothies

Survey 14-02: Food Safety

Survey 14-03: Pulses

Survey 15-01: Sodium and Baseline 4

Survey 15-02: Grains and Gluten

Survey 15-03: Food Labels

Survey 16-01: Access to Food – Locally Produced and Processed Food

Survey 16-02: Food and Biotechnology

Survey 16-03: Farming Practices

Survey 16-04: Made In Manitoba Entrepreneurs

Survey 17-01: Baseline 5, Traceability, Food Safety and Trust

Survey 17-02: Functional Foods: Probiotics, Omega-3’s, Plant Sterols and Sweeteners