The Manitoba Consumer Monitor (MCM) Food Panel is a longitudinal (continuous) survey project that asks Manitobans’ opinions, preferences and experiences with food and health. The research findings (basic summary findings are available below) are shared with food growers, processors, developers and government. Each survey takes approximately 15 minutes to complete, and will guarantee a strong, healthier future for Manitobans.
The data obtained from these consumer research surveys provides insights that can pin point consumer concerns, values and motives in behavioural habits connected to food choice. This research can assist groups in answering specific questions regarding opinions, behaviours and perceptions of purchasing behaviours of food commodity consumers. Obtained data can assist in organizational strategic planning, program development and evaluation of existing consumer targeted strategies.
The Manitoba Consumer Monitor (MCM) Food Panel is a joint project housed at the University of Manitoba. Funding is provided by the Canadian and Manitoban governments through Growing Forward 2, a federal-provincial-territorial initiative.
If you use any of the study’s data, please credit the study and let us know by email. This will help to assess the effectiveness and reach of the MCM Food Panel study.
Contact MCM Food Panel directly to access our onsite data terminal where anonymized data can be accessed using onsite statistical software.