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Industry Resources

When it comes to food and health…we gather Consumer Opinion

The Manitoba Consumer Monitor (MCM) Food Panel is a longitudinal (continuous) survey project that asks Manitobans’ opinions, preferences and experiences with food and health. The research findings (basic summary findings are available below) are shared with food growers, processors, developers and government. Each survey takes approximately 15 minutes to complete, and will guarantee a strong, healthier future for Manitobans.

The data obtained from these consumer research surveys provides insights that can pin point consumer concerns, values and motives in behavioural habits connected to food choice. This research can assist groups in answering specific questions regarding opinions, behaviours and perceptions of purchasing behaviours of food commodity consumers. Obtained data can assist in organizational strategic planning, program development and evaluation of existing consumer targeted strategies.

The Manitoba Consumer Monitor (MCM) Food Panel is a joint project housed at the University of Manitoba. Funding is provided by the Canadian and Manitoban governments through Growing Forward 2, a federal-provincial-territorial initiative.

Survey Results:

  1. 11-01 Baseline 1 Survey Results (2011)
  2. 11-02 Health Maintenance and Food Safety Survey Results (2011)
  3. 11-03 Local Food and Organic Food Survey Results (2011)
  4. 11-04 Functional Foods: Probiotics, Plant Sterols, Omega-3 Fatty Acids Survey Results (2011)
  5. 12-01 Access to Food, Cooking and Sodium Survey Results (2012)
  6. 12-02 Baseline 2 Survey Results (2012)
  7. 12-04 Access to Food and Farmers’ Market Survey Results (2012)
  8. 12-05 Meat, Alternatives, and Food Safety Survey Results (2012)
  9. 13-01 Breakfast, Food and Health Survey Results (2013)
  10. 14-01 Baseline 3, Snack Bars and Smoothies Survey Results (2014) 
  11. 14-02 Food Safety Survey Results (2014)
  12. 14-03 Pulses Survey Results (2014)
  13. 15-01 Baseline 4 and Sodium Survey Results (2015) 
  14. 15-02 Grains and Gluten Survey Results (2015)
  15. 15-03 Food Labels Survey Results (2015)
  16. 16-01 Access to Food: Locally Produced and Processed Food Survey Results (2016)
  17. 16-02 Purchasing, Perceptions and labelling in Biotechnology Survey Results (2016)
  18. 16-03 Animal welfare, hormones, antibiotics, preservatives and consumer perceptions Survey Results (2016)
  19. 16-04 Made in Manitoba Entrepreneurs
    1. Hemp Seed Snack Bars Survey Results (2016)
    2. Ryazhenka Dairy Yogurt Survey Results (2016)
    3. Beet Condiment Survey Results (2016)
  20. 17-01 Baseline 5, Traceability, Food Safety and Trust Survey Results (2017)
  21. 17-02 Functional Foods: Probiotics, Omega-3’s, Plant Sterols and Sweeteners Survey Results (2017)
  22. 17-03 Food Safety (2017)


Data received by local industry:

We hope you will find our data informative.

If you use any of the study’s data, please credit the study and let us know by email. This will help to assess the effectiveness and reach of the MCM Food Panel study.

Interested in additional analysis of data?

Contact MCM Food Panel directly to access our onsite data terminal where anonymized data can be accessed using onsite statistical software.