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Industry Resources

When it comes to food and health…we gathered Consumer Opinions

The Manitoba Consumer Monitor (MCM) Food Panel was a longitudinal (continuous) survey project that asked Manitobans’ opinions, preferences and experiences with food and health. The research findings (basic summary findings are available below) were shared with food growers, processors, developers and government. Each survey took approximately 15 minutes to complete.

The data obtained from these consumer research surveys provided insights that pin pointed consumer concerns, values and motives in behavioural habits connected to food choice. This research assisted groups in answering specific questions regarding opinions, behaviours and perceptions of purchasing behaviours. Obtained data assisted in organizational strategic planning, program development and evaluation of existing consumer targeted strategies.

The Manitoba Consumer Monitor (MCM) Food Panel was housed at the University of Manitoba. Funding was provided by the Canadian and Manitoba governments through Growing Forward 2, a federal-provincial-territorial initiative.

Survey Results:

  1. 11-01 Baseline 1 Survey Results (2011)
  2. 11-02 Health Maintenance and Food Safety Survey Results (2011)
  3. 11-03 Local Food and Organic Food Survey Results (2011)
  4. 11-04 Functional Foods: Probiotics, Plant Sterols, Omega-3 Fatty Acids Survey Results (2011)
  5. 12-01 Access to Food, Cooking and Sodium Survey Results (2012)
  6. 12-02 Baseline 2 Survey Results (2012)
  7. 12-04 Access to Food and Farmers’ Market Survey Results (2012)
  8. 12-05 Meat, Alternatives, and Food Safety Survey Results (2012)
  9. 13-01 Breakfast, Food and Health Survey Results (2013)
  10. 14-01 Baseline 3, Snack Bars and Smoothies Survey Results (2014) 
  11. 14-02 Food Safety Survey Results (2014)
  12. 14-03 Pulses Survey Results (2014)
  13. 15-01 Baseline 4 and Sodium Survey Results (2015) 
  14. 15-02 Grains and Gluten Survey Results (2015)
  15. 15-03 Food Labels Survey Results (2015)
  16. 16-01 Access to Food: Locally Produced and Processed Food Survey Results (2016)
  17. 16-02 Purchasing, Perceptions and labelling in Biotechnology Survey Results (2016)
  18. 16-03 Animal welfare, hormones, antibiotics, preservatives and consumer perceptions Survey Results (2016)
  19. 16-04 Made in Manitoba Entrepreneurs
    1. Hemp Seed Snack Bars Survey Results (2016)
    2. Ryazhenka Dairy Yogurt Survey Results (2016)
    3. Beet Condiment Survey Results (2016)
  20. 17-01 Baseline 5, Traceability, Food Safety and Trust Survey Results (2017)
  21. 17-02 Functional Foods: Probiotics, Omega-3’s, Plant Sterols and Sweeteners Survey Results (2017)
  22. 17-03 Food Safety (2017)
  23. 17-04 Public Trust (2017)