The Manitoba Consumer Monitor (MCM) Food Panel was a longitudinal (continuous) survey project that asked Manitobans’ opinions, preferences and experiences with food and health. The research findings (basic summary findings are available below) were shared with food growers, processors, developers and government. Each survey took approximately 15 minutes to complete.
The data obtained from these consumer research surveys provided insights that pin pointed consumer concerns, values and motives in behavioural habits connected to food choice. This research assisted groups in answering specific questions regarding opinions, behaviours and perceptions of purchasing behaviours. Obtained data assisted in organizational strategic planning, program development and evaluation of existing consumer targeted strategies.
The Manitoba Consumer Monitor (MCM) Food Panel was housed at the University of Manitoba. Funding was provided by the Canadian and Manitoba governments through Growing Forward 2, a federal-provincial-territorial initiative.