Ever heard the expression “You are what you eat?” It’s a simple, but accurate assessment of our food consumption and its consequences on our health and wellness. At the Manitoba Consumer Monitor (MCM) Food Panel we endeavored to understand what you were eating and why you were eating it. Why was this important? By measuring consumer attitudes and activities involving food purchases and consumption we could provide valuable information for stakeholders involved in producing, processing, legislating and consuming food. Armed with this knowledge, we helped Manitobans to make informed decisions involving food consumption and health.
The ingredients of MCM Food Panel included a little bit of “us” and a lot of “you.” The “us” ingredient consisted of a small team of academic researchers and staff from the University of Manitoba, in the Rady Faculty of Health Sciences, Max Rady College of Medicine, Department of Community Health Sciences. The “you” consisted of a Food Panel of people in Winnipeg and rural Manitoba who participated in a longitudinal (continuous) study that looked into attitudes, perceptions and various behaviors involving food purchases and consumption. Our research team gathered information from this community panel, via online surveys or mail, and used it to build studies and disseminate information to stakeholders in government and food-related industries.
The MCM Food Panel was a University of Manitoba project. Funding was provided by the Canada and Manitoba governments through Growing Forward 2, a federal-provincial-territorial initiative.
The MCM Food Panel was an independent project team, however, a Joint Steering Committee of the University of Manitoba and the Manitoba Agriculture provided guidance and direction to the MCM Food Panel to ensure the research and data collection methodology were accurate, credible and ethical.
With “Better Winnipeg” on Global News with Eva Kovacs. Sit down with the MCMFP and Eva to explore the impact our food panel survey can make within the Manitoba community.
To give a voice to consumers by gathering survey information on their opinion, preferences and experiences with food and health, for the benefit of all Manitobans.