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About

Ever heard the expression “You are what you eat?” It’s a simple, but accurate assessment of our food consumption and its consequences on our health and wellness. At the Manitoba Consumer Monitor (MCM) Food Panel we endeavor to understand what you are eating and why you are eating it. Why is this important? By measuring consumer attitudes and activities involving food purchases and consumption we can provide valuable information for stakeholders involved in producing, processing, legislating and consuming food. Armed with this knowledge, we help Manitobans make informed decisions involving food consumption and health, and in turn, help enhance quality of life and healthy living for many people in our province.

Who We Are

The ingredients of MCM Food Panel include a little bit of “us” and a lot of “you.” The “us” ingredient consists of a small team of academic researchers and staff from the University of Manitoba, in the Faculty of Health Sciences, College of Medicine, Department of Community Health Sciences. The “you” consists of a Food Panel of up to 2000 people in Winnipeg and 2000 in rural Manitoba who participate in a longitudinal (continuous) study that looks into attitudes, perceptions and various behaviors involving food purchases and consumption. Our research team gathers information from this community panel, via online surveys or mail, and uses it to build studies and disseminate information to stakeholders in government and food-related industries.

How We’re Funded

The MCM Food Panel is a University of Manitoba project. Funding is provided by the Canada and Manitoba governments through Growing Forward 2, a federal-provincial-territorial initiative.

Who We Report To

The MCM Food Panel is an independent project team, however, a Joint Steering Committee of the University of Manitoba and the Manitoba Agriculture, Food and Rural Development provide guidance and direction to the MCM Food Panel to ensure our research and data collection methodology are accurate, credible and ethical.

How You Can Get Involved

If you eat, you’re in. The MCM Food Panel consists of people (18-plus) who purchase and consume food and reside in Manitoba. That’s it. The panel entry conditions are simple, and the panelist duties are pretty simple too. All you need to do is fill out a monthly online survey sent to your preferred e-mail inbox. It only takes about 15 minutes, and you have six weeks to complete it. Sounds simple but the benefits are extensive and impact the health and wellness decisions of key stakeholders in the food industry, government, and the consumers of Manitoba. To learn more about becoming a food panelist, click here.

 A Great Interview…

With “Better Winnipeg” on Global News with Eva Kovacs. Sit down with the MCMFP and Eva to explore the impact our food panel survey can make within the Manitoba community.

Better Winnipeg: Researchers serve-up unique study on food

Our Mission

To give a voice to consumers by gathering survey information on their opinion, preferences and experiences with food and health, for the benefit of all Manitobans.

Objectives

  • Evaluate consumer attitudes and perceptions towards food and health. See what foods consumers are adopting, trends in taste and food preparation.
  • Measure and identify changes in consumer opinions, and the factors determining these changes.
  • Monitor acceptance of food innovations, including health food options.
  • Analyze the implications of trends in consumer attitudes for stakeholders.
  • Disseminate information regarding trends and their implications to support business expansion, food innovation, program development, and policy decision-making.